By: AMEXBS
This just in, on online and print edition of btobonline May 4, 2009 issue. AMEX's VP of Brand Strategy in article "American Express Shinder on marketing to small business."
The VP's comments:
"American Express OPEN is dedicated to helping the business unit's small-business customers survive and thrive during the recession."
"Our key focus in 2009 is on the OPEN charge card [which is pay-in-full, not revolving with APR's] is the right tool for business owners during these times."
"We aim to deliver on this commitment through things big and small - from designing relevant products and services for business, to curating outstanding content to provide business owners with practical advice and insights available through the OPEN Forum."
"We are continuing to invest in OPENForum were hearing more than ever that our business customers are seeking advice about what they can do differently to survive than thrive in a challenging economy.
So I have two simple questions for her.
1) Is she so ignorant of her company's bad business and customer relations practices or is she spreading BS to help prop-up her fleeing customer bases and investor sentiment?
2) Does she really think that small businesses are interested in paying for business advice from AMEX when AMEX is harming small businesses?
You Decide?
Is AMEX lying to itself or in deep denial?
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